b:squared
marketing & sales
Services
I lead international marketing and sales projects for technology companies to successful completion: as an interim manager, consultant, and implementer. I have experience in electrical engineering, mechanical engineering, plant engineering, the energy transition, and hydrogen technology. My broad international background includes projects in Asia, the U.S., and EMEA, both from Germany and on-site.
Fractional Marketing & Sales Management
Interim Management, Go-to-Market Strategy, Lead Generation, Key Account and Channel Management for technology companies.
AI Solutions for Marketing & Sales
How AI Can Lighten Your Team's Workload as a Key Component of Your Marketing and Sales Efforts.
IT-Consulting for better Business Routines
A common, unified database instead of many siloed solutions. Together with VG Consulting, we integrate ERP, CRM, and line-of-business applications and deploy AI strategically at the system level.
Marketing
- Market Analytics & GtM Strategies
- Branding
- Digital Marketing
- Lead Generation
Business Development
- Market Development
- Organizational Development
- Value & Solution Selling
- Key Account Management
Communications
- Consulting & Coaching
- internal & external Comms
- Change Communication
- Trade PR
Channel Management
- Partner Assessment
- Channel Optimization
- Marketing Programs
- Performance and KPI Mgmt.
Agile Project Management and Culture
- Introduction & Implementation
- Consulting & Coaching
- Change Management
My Passion
I am passionate about developing effective marketing and sales strategies and managing international projects. My areas of focus include electrical engineering, mechanical engineering, plant engineering, the energy transition, and hydrogen technology.
Career
For more than 25 years, I have been responsible for marketing, business development, and sales at technology companies. Following a merger, I led the integration of two companies into a single entity; I repositioned an automation company in the Middle East as a solutions provider for process safety; and I oversaw the development of hydrogen technology through to the world’s first residential installation of a hydrogen storage system.
Proud to create premium Customer Experience
"Dirk is an exceptional and highly collaborative manager, consistently demonstrating his ability to work seamlessly across diverse teams and cultures. His proven ability and intercultural intelligence enable him to connect people and organizations effectively, especially within the complexities of a matrix structure. Dirk has been a key contributor to the successful branding and integration of the Moeller and Eaton brands within the EMEA region post-merger."
Tom Gross, former COO Eaton Corporation USA/Ireland
„Dirk made a transformative impact upon arriving in the Middle East, working alongside me to reposition HIMA Group from an safety automation product company to a trusted Oil & Gas and Chemical Safety solutions provider. His leadership culminated in the successful execution of HIMA’s first-ever Middle East User Conference in Abu Dhabi.”
Denrich Sananda, former MD HIMA Middle East
"Dirk is always present and genuinely listen to new ideas, making you feel heard and valued. He is a collaborative partner and a perfect interface between my business and the engineering department, bridging gaps and fostering innovation. His ability to provide effective solutions, even in the most difficult and complex situations truly remarkable. With his support, we were able to install the world's first in-house hydrogen storage system in July 2024."
Gregor Zust, CEO EREVO AG, Switzerland