b:squared
interim marketing & sales
My Passion
Developing effective marketing and sales strategies and managing international projects are my passion. I excel in the electrical-, mechanical- and plant-engineering, as well as in future-oriented fields like the energy transition and hydrogen technology. My experience spans diverse corporate structures, from medium-sized businesses to public listed corporations and innovative start-ups.
Favorite Industries
Electrical Engineering and Automation
Mechanical and System Engineering
Manufacturing
Technology and Technical Services
Energy / Renewable Energies / Hydrogen
Portfolio
With more than 25 years of B2B experience, I offer forward-thinking Interim and Project Management - whether as a consultant or a permanent employee. My broad international background spans projects across Asia, the USA, and EMEA, both remotely and onsite. I bring a deep understanding of global markets, intercultural sensitivity, and hands-on leadership to drive success in your organization. Let's talk about how I can help you reach your goals.
Marketing
- Market Analytics & Go to Market Strategies
- Branding
- Digital Marketing
- Lead Generation
Business Development
- Market Evaluation & Commercialization
- Organizational Development
- Value & Solution Selling
- Key Account Management
Communications
- Consulting & Coaching
- internal & external Comms
- Change Communication
- Trade PR
Channel Management
- Partner Assessment
- Channel Optimization
- Marketing Programs
- Performance and KPI Mgmt.
Agile Project Management and Culture
- Introduction & Implementation
- Consulting & Coaching
- Change Management
Proud to Create Premium Customer Experience
Proud to Create Premium Customer Experience
"Dirk is an exceptional and highly collaborative manager, consistently demonstrating his ability to work seamlessly across diverse teams and cultures. His proven ability and intercultural intelligence enable him to connect people and organizations effectively, especially within the complexities of a matrix structure. Dirk has been a key contributor to the successful branding and integration of the Moeller and Eaton brands within the EMEA region post-merger."
Tom Gross
COO Eaton Corp.
(retired)
"Dirk made a transformative impact upon arriving in the Middle East, working alongside me to reposition HIMA Group from an automation product company to a trusted Oil & Gas and Chemical Safety solutions provider.
In a short time, his keen listening skills enabled him to quickly grasp the nuances of our business and market, allowing him to deliver invaluable strategic insights that positioned us for long-term success.
His leadership culminated in the successful execution of HIMA’s first-ever Middle East User Conference in Abu Dhabi, establishing a strong foundation for our growth in the region."
Denrich Sananda
Former MD of
HIMA Middle East
"Dirk is always present and genuinely listen to new ideas, making you feel heard and valued. He is a collaborative partner and a perfect interface between my business and the engineering department, bridging gaps and fostering innovation. His ability to provide effective solutions, even in the most difficult and complex situations truly remarkable. With his support, we were able to install the world's first in-house hydrogen storage system in July 2024."
Gregor Zust
MD eRevo AG; CH